Speed Is a Competitive Advantage
Fast websites create trust. Slow websites create friction.
Understanding what makes a website slow helps you prevent performance issues before they happen.
Technical Factors
- Large media files
- Poor hosting infrastructure
- Unoptimized JavaScript
- Lack of caching
- Database inefficiencies
Structural Problems
- Overengineered designs
- Excessive animations
- Too many plugins
- Poor third-party integrations
Business Consequences
Slow websites result in:
- Lower SEO rankings
- Higher bounce rates
- Reduced conversions
- Lower ad ROI
Prevention Strategy
- Plan performance from the beginning
- Choose the right tech stack
- Monitor performance continuously
- Optimize regularly
Speed is not just technical — it’s strategic.