Why Website Performance Matters More Than Ever

  ## The Cost of Slow Websites
  
  Every second counts. Studies show that a 1-second delay in page load time can result in a 7% reduction in conversions. For an e-commerce site making $100,000 per day, that's potentially $7,000 in lost revenue daily.
  
  ## Core Web Vitals: Google's Performance Metrics
  
  Google now uses Core Web Vitals as a ranking factor. These include:
  
  - **LCP (Largest Contentful Paint)**: How fast does the main content load?
  - **FID (First Input Delay)**: How quickly can users interact?
  - **CLS (Cumulative Layout Shift)**: How stable is the visual experience?
  
  ## Practical Steps to Improve Performance
  
  1. **Optimize images**: Use modern formats like WebP and implement lazy loading
  2. **Minimize JavaScript**: Split bundles and defer non-critical scripts
  3. **Leverage caching**: Implement proper cache headers and CDN strategies
  4. **Reduce server response time**: Optimize backend queries and use edge computing
  
  ## The Business Impact
  
  Fast websites don't just rank better—they convert better. Users trust fast experiences, and that trust translates directly into revenue.