Why Website Speed Matters
A slow website doesn't just frustrate users — it directly impacts your revenue, SEO rankings, and brand credibility. Studies consistently show that even a 1-second delay can significantly reduce conversions.
If your website feels slow, you're already losing visitors.
Step 1: Identify the Problem
Before fixing anything, measure performance using:
- Google PageSpeed Insights
- GTmetrix
- Lighthouse (Chrome DevTools)
Focus on:
- Largest Contentful Paint (LCP)
- First Contentful Paint (FCP)
- Time to Interactive (TTI)
Step 2: Optimize Images
Large, uncompressed images are the most common performance killer.
- Convert images to WebP or AVIF
- Resize images properly (don’t upload 4000px images for 400px containers)
- Implement lazy loading
Step 3: Reduce JavaScript and CSS
Too many scripts slow rendering.
- Remove unused libraries
- Split large bundles
- Defer non-critical scripts
- Minify CSS and JS files
Step 4: Improve Hosting and Server Response Time
Cheap hosting often means slow response times.
- Upgrade hosting if necessary
- Use a CDN
- Enable caching
- Optimize backend queries
Step 5: Enable Caching
Caching reduces server load and improves load times.
- Browser caching
- Server-side caching
- Edge caching via CDN
Final Checklist
- Images optimized
- Scripts minimized
- Hosting evaluated
- Caching enabled
- Performance tested again
Speed optimization is not a one-time fix — it's an ongoing process.