Immersive digital experience designed to convert event visitors into qualified leads. We combined web and virtual reality to bring the audience closer to the product, increase interaction time, and generate high-value commercial data for the sales team.
Challenge
The booth attracted visitors, but interaction with the products was superficial and did not convert into qualified leads. A striking element was missing to bring the audience closer to the technology presented.
Solution
We created a gamified web experience integrated with virtual reality glasses, transforming the product demonstration into an immersive and memorable moment. The interface was designed to collect interest data frictionlessly and guide the visitor to the next commercial step.
Results
- +29% qualified leads during the event
- +47% engagement at the booth
- 5x longer average interaction time
